Have you heard the news? There’s not good rockin’ tonight! The Guardian April 11–the US House hearings. Guardian reports: “The [Cambridge Analytica] data was collected through an app called thisisyourdigitallife, built by the Cambridge University academic Aleksandr Kogan. The Democratic congressman Eliot Engel of New York asked if Facebook planned to sue Kogan, Cambridge University or Cambridge Analytica. Zuckerberg said legal action was being considered and added: ‘What we found now is that there’s a whole programme associated with Cambridge University where … there were a number of other researchers building similar apps. We do need to understand whether there is something bad going on at Cambridge University overall that will require a stronger action from us.’
Zuckerberg was presumably referring to Cambridge University’s psychometrics centre, which media reports have suggested worked with Cambridge Analytica on ways to predict human behaviour, although the university denies this.”
And, Mr. Zuckerberg of course has known about this for some time, contrary to his implications in the above quote, as was discussed at the Hearings today.
The Cambridge University Psychometrics Centre. Be afraid. Be very afraid. From the Cambridge University Psychometrics Center website:
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By analysing aspects of a given user’s online behaviour, our PredictionAPI engine can forecast a range of variables that includes personality, happiness, intelligence, entrepreneurial potential and more.
Input data for our engine can be derived from any digital footprint. At present we accept Facebook ‘Like’ IDs and text, so if you would like to obtain predictions from other data forms, you will need to convert these before applying magic sauce.
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